Brand identity design and creative campaign for Uno Más Street Tacos + Spirits, a restaurant launched at the SAHARA Las Vegas. The restaurant captures the vibrant flavors of Mexico in a fun, contemporary setting; while offering authentic street tacos. The logo was designed to be playful and bold. In the creative lead, the aim was to capture the restaurant’s vibe by utilizing restaurant elements and forming a face across the table top. The tacos utilized in the creative were photographed in-house.
Motion Graphics
Digital Displays & Social Media
Animated lead creative that is featured on web, social media, and the hotel's exterior marquee and outdoor displays. The intention was to have movement along the table top and capture the playful atmosphere of the restaurant.
Panoramic Digital Screen
SAHARA's front desk contained a wide, horizontal display consisting of multiple, connected screens. This animation spanned the entire display to promote the restaurant.
Photography
Led photoshoots to capture the restaurant architecture and various restaurants offerings. Photos were utilized on web, social media, and for marketing collateral.
Promotional Artwork
Digital displays and posters that were designed to promote national holidays and special events for the restaurant.