SkyJump, an attraction at The Strat Hotel & Casino, is a heart-pounding, open-air leap from 829 feet above the Las Vegas Strip. It holds a Guinness World Record as the highest commercial decelerator descent facility. In this experience, you begin at the top of the Strat Tower, and then zoom toward the landing pad at speeds up to 40 mph.

This project was a brand refresh and new marketing campaign for the attraction. The goal was to update and clean up the logo and creative look. The logo was revised, utilizing tall, italicized typography visualizing the height of the tower, and distance of the descent. The icon emulates the landing pad and bulls-eye which is at the landing point once you fully descend.