PT’s Happy Hour

PT's pubs and taverns launched a brand new happy hour menu featuring new food offerings and special discounts for drinks. The project goal was to develop a new creative campaign to announce and market the new menu. The logo and creative concept were designed to be fun, new and memorable. The icon, nicknamed "Happy" is that of a stylized beverage ring (from condensation) that you would see on a bar-top or beverage napkin.

Happy and all associated collateral are being utilized at PT’s locations to market the ongoing specials.

Creative Usage

Signage and social media postings where happy hour creative and "Happy" icon were utilized.